We manage your profile.
We take you places.
We do it with conviction.
We call it Perception Management
From powerful brand-centric public relations campaigns to a holistic blend of communications, we are the experts. Our ability to mesh proven PR tactics with creative thinking and innovative approaches enables us to produce better results than our competitors.
How do we do it? We have deep experience and expertise in understanding what the world wants, and how to make something newsworthy for them. We know how to create the news value needed to secure the greatest quantity and quality of media coverage possible. And we know how to work with them to get the results our clients want.
What our Perception Management services look like
- Strategic planning to maximize media coverage for positive business activities and minimize coverage for negative activities
- Creation of strategic PR and marketing plans aimed at achieving business results
- Media relations — generating news and obtaining media coverage that will influence your target audience to take action and will increase name recognition, credibility, and visibility
- Crisis communications counseling, preparation, and implementation
- Social media strategy and implementation
- Blogs
- Event planning and execution
- Media coverage analysis – in-depth analyses of past media coverage
- Developing key messages for target audiences
- Placing products or obtaining product reviews in media outlets
- Thought leadership positioning — writing and placing op-ed pieces, bylined articles, white pages, and case studies
- Social media press releases
