The Journey

The humble journey of RelioQuick started from a small garage with a team of 4 people and today it has achieved Pan-india presence.

Milestones

1998 : Started from beautifully done up car garage in Faridabad with a team of 4.

The humble journey of RelioQuick started from a small garage with a team of 4 people and today it has achieved Pan-India presence with strength of more than 110 people with offices at New Delhi, Mumbai, Bangalore, Chennai, Hyderabad, and Chandigarh.

1999 : Came up with a Novel Concept of Truck Bazaar

Around the year 1999, Commercial Vehicle Industry in India was going through a down turn. RelioQuick came up with a novel concept of Truck Bazaar – largest commercial vehicle show in the country, in association with Tata Motors & GE Capital Transport Financial Services. The show attracted more than 2000 serious and genuine visitors having interest in commercial vehicles and other related products.

2000 : Organized one of the Biggest Rural Contact Program – Project Speed for Escorts covering 52,000 villages in 14 States

RelioQuick partnered ESCORTS in implementing Project SPEED- Strategic Project for Efficient & Effective Distribution. RelioQuick managed the entire activity on PAN India basis which included manpower recruitment & deployment, logistics planning, data handling and analysis.

2000 : Organised Showroom Branding for 470 Escorts Tractors Dealers

RelioQuick managed the new product launches of Escort's POWERTRAC and FARMTRAC on PAN India basis. Also, managed the branding of POWERTRAC and FARMTRAC across 470 Escorts Tractor Dealers.

2000 : Launched Manpower India Services
( www.manpowerindia.com )

RelioQuick sensed the early opportunity in Manpower recruitment and training business which was starting to shape up around the 1999 – 2000. This lead to the genesis of www.manpowerindia.com – a full HR services company.

2001 : Conceptualized, Designed and Executed Home Loan & Car Finance Campaigns for Standard Chartered Bank

The market had started opening to retail loans in Housing and Automobile Sectors. Standard Chartered Bank was one of the predominant players in this sector. RelioQuick was engaged for conceptualizing and executing various programs and campaigns for Standard Chartered Bank targeting Home and Car buyers.

2001 : Started operations in Mumbai and Standard Chartered Bank became another major client.

Having established itself firmly in the Delhi NCR market, it was a logical decision to set feet in Mumbai – The Financial and Advertising Capital of India. Our ability to quickly understand and adapt to the Brand requirements helped us in getting Standard Chartered Bank as another major client.

2002 : Innovative concepts of Auto Mall & Property Affaire were launched
(www.automallindia.net, www.propertyaffaire.com )

RelioQuick launched innovative concepts of Auto Mall & Property Affaire targeting Automobile, Finance and Real Estate industries.

2002 : Auto Mall
Auto Mall, a novel concept from RelioQuick, was launched in the year 2002 in Delhi. Over the years, Auto Mall has emerged as India's Largest Multicity Automobile Exhibition.

About Property Affaire
RelioQuick launched Property Affaire with an idea to bring Builders, Real Estate Developers, Housing Finance Companies, Interior Designers and related services together under a single roof to offer One-Stop-Shop solution to the buyers. The concept was very well accepted by the industry and home buyers.

2003 : Awarded with INS Accreditation
RelioQuick firmly established itself as Integrated Marketing Communication Solutions provider offering end to end services from strategy and creative conceptualization to last mile execution of any program in the market place.
2003 : First time showcased Hyundai Cars in Indian hinterland
RelioQuick developed, managed & executed a comprehensive 'All India Santro Utsav Rural Promotion Campaign' that created High Visibility Impact in the rural areas. Rural and semi rural areas were identified A collapsible, mobile showroom was designed and fabricated by the agency.
2003 : Conceptualized and Executed India's First Home Loan Festivals for SBI, Canara Bank, ICICI, AXIS Bank

Our ability to understand the market needs, conceptualise the event as per market requirements, meticulously plan and flawlessly execute Property Exhibitions helped us win confidence of major Banks and Govt Bodies to plan and conduct major Property and Home Loan Exhibitions for them.

2004 : Conducted All India Rural Contact Program for John Deere – World's Largest Tractor Manufacturer

Organized Touch – Feel – Try Campaign All India for Toyota Innova
John Deere – World's Largest Tractor Manufacturer had entered the Indian Market in a Joint Venture with L&T. RelioQuick conceptualized and executed massive All India Rural Contact Program and took the Brand and product to the customers doorsteps.

Touch – Feel – Try Campaign All India for Toyota Innova :
Toyota was phasing out its top selling product QUALIS from the Market and introducing INNOVA – a new segment vehicle for the Indian Market. RelioQuick conceptualised PAN INDIA Touch – Feel – Try Campaign with Objective to reach out to customers in the market place, give product feel and generate Top-of-the-mind recall for Innova.

       
2005 : RQ became India's First TUV Certified 9001:2000 IMCS Provider.

Having firm belief that systems and processes will make a great difference in next phase of our growth, RelioQuick implemented required system and processes to become India's First TUV Certified 9001:2000 IMCS Provider.

2005 : RQ was selected to Conceptualize and Organize Real Estate India – 2005 at San Francisco, Chicago & Toronto

Our deep understanding of Real Estate market and ability to offer end to end IMC solutions helped us in winning this prestigious project executed in US and Canada.

       
2006 : Organized First International Conference on Indo – Arab Relations at Vigyan Bhawan Developed & implemented CIP (Corporate Identity Program ) for M&M Tractors by setting up over 70 showroom.

RQ bagged accounts of Hindware, Quipo, Auto Mart India, Parsvnath, Tulip and ID Creations for creative services.

2007 : Conceptualized, Designed and Implemented Mega Campaign for Parsvnath Pride Asia in National & International Print, Outdoor and Electronic Media
2009 : Auto Mall became India's Largest Multicity Automobile Exhibition

RelioQuick partnered with HDFC Bank and Hindustan Times and conducted Auto Mall 2009 at Pragati Maidan. The response was overwhelming and the Show attracted over 1.3 lakh visitors in 3 Days. This lead to Auto Mall shows in Chandigarh and Bangalore in the next few months.

2010 :

RQ was selected to Organize (33 days) GSF - India's Longest Shopping Festival at Gurgaon coinciding with Common Wealth Games

In a Multi agency pitch, RelioQuick won the mandate to conduct Gurgaon Shopping Festival from 6th Oct – 7th Nov 2010. The first of its kind shopping and cultural extravaganza in the region brought together people from all walks of the life.

2011 : Started IIMCM – Institute of Integrated Marketing Communication & Management (www.iimcm.net)

IIMCM has been embarked by RQ Foundation with an aim to establish an educational institute of highest standard for quality education. It is dedicated to deliver industry-ready professionals by providing quality education in a corporate environment.

       
2012 : John Deere 175 years Celebrations

John Deere celebrated 175 years of existence at Pune in a grand manner. The celebration event ran for 3 days and saw over 10,000 guests and visitors. RelioQuick managed everything from concept to last mile execution which helped the mega event receive tremendous recognition from all corners.

2012 : Inauguration of Lemken India Agro Equipment Pvt. Ltd.

Lemken India Agro Equipment Pvt. Ltd. hired the services of RelioQuick for the launch of its huge Plant at Nagpur in Oct 2012. Their Senior Management from Germany were also at the Launch Event. RelioQuick made sure the launch was as grand as possible, garnering appreciation from everyone.

2013 : NSAI – Indian Seed Congress 2013

In a multi agency pitch, RelioQuick won the mandate to conduct Indian Seed Congress 2013, an annual forum organized by the National Seed Association of India with this years theme being "Seeds of Change – Ensuring the Ever Green Revolution". As IMC thought leaders, RelioQuick delivered a complete IMC solution right from concept development to marketing, creative development & designing, ticketing solution provision, secretarial services, ultimately delivering a memorable event.

2013 : RelioQuick's rebranding using the
IMC- Integrated Marketing Communication.
2013 : Dr. Philip Kotler in India – A Full Day Certified Training Programme and CEO Dinner

As a part of our new belief in our 15th year, that of being recognized as true IMC thought leaders, RelioQuick in association with JRE School of Management organized a Full Day Certified Training Programme on "Eight ways to grow your market share- The Future of Marketing" by World's most renowned Marketing Guru, Dr. Philip Kotler. The event was held at The Leela Kempinski, Gurgaon on March 14, 2013, and was a tremendous success. A grand CEO Dinner was organised on the same day, where Dr. Philip Kotler along with other CEOs and COOs of the top companies interacted to discover valuable and impactful information, share marketing related concerns and grasp innovative ideas about the future of marketing.

2014 : We introduced the novel concept of Relio Quick Auto Mall @ Mall after collecting the feedback from Automobile Industry .

They wanted us to increase the number of shows per year in the Tier I and Tier II Cities without increasing the overall spend of the Brands with focus on Lead Generation in addition to Brand Promotion ,Touch & Feel. We tied up with Top Malls across the country with assured large number of footfall of target customers thereby reducing the Advertising & Promotion cost substantially . Auto Mall @ Malls also provided the customers and brands with showroom like environment.

2015 : We started franchising the concept of Relio Quick Auto Mall @ Mall and it became the Preferred Auto Show Pan India .
2016 : The concept of Auto Mall @ Mall was replicated by other players , thereby adding another feather in the cap of Relio Quick in terms of Pioneers of Innovative Concepts for the Industry .
     

 

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