We think for your brand.

We do more for it. We do it better

We call it Brand-aid

IMC – Perfect for your brand

Integrated Marketing Communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand's core message.

Its goal is to make all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, personal selling, online communications and social media work together as a unified force, rather than permitting each to work in isolation, which maximizes their cost effectiveness.

Let the experts work for your brand

We believe in partnered marketing association. We focus on your consumer and map your brand evolution to your consumer lifecycle.

We offer integrated marketing in practice, meaning, integrity of not only media but also objectives, resources and responses. And we adapt messages to media and data opportunities.

This approach associated with our people strengths in creative, planning, media – both traditional and new media including digital, technology and pan India presence gives us unique advantage to strategize and execute your marketing objectives to target action.

What our IMC solutions look like

Well, what do I do!
Sure, you fork out money for an ad on TV or for a full pager in a leading newspaper. But is that really it? Have you ever thought about reaching the right target group through the most relevant form of communication. That's what we do when we strategize an integrated marketing communication plan for your brand.

Go On. Go Forth!
Yeah. It's of absolute importance that your brand gets the mileage it so deserves. What better way to get it, than a perfect IMC plan.

Wise to advertise
Advertising includes national advertising, retail/local advertising, primary vs. Selective demand advertising, business to business advertising, professional advertising, trade advertising.

Be Direct
Direct Marketing includes direct response/advertising, internet sales, direct mail, shopping channels, catalogues, brochures, tele-marketing and more.

Net Practice
Interactive/Internet Marketing – Prominent form of communication as it educates and informs customers, is a persuasive advertising medium, obtains customer database information, communicates and interacts with buyers, provides customer service and support, builds and maintains customer relationships, keeps updating the customers of trends.

Get a Promotion
Sales Promotion – Includes consumer-oriented tools like sampling, coupons, premiums, contests, refunds, rebates, bonuses, loyalty programs, events trade-oriented tools like trade allowances, POP displays, training programs, trade shows and so on.

Face the world
Publicity/Perception Management – Includes press conferences, special events, interviews, news releases, featured articles, publicity vehicles, special publications, public affairs activities, corporate advertising, community activities, cause-related marketing and so on.

It's personal
Personal Selling – Includes person-to-person communication. Such kind of direct contact between buyer and seller gives communication flexibility to marketer.